Smart Service

Project Overview

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Smart Service is a leading field service management software platform serving businesses throughout North America. As Marketing Coordinator, I was responsible for driving the company's digital marketing initiatives through SEO, content strategy, website optimization, social media management, email marketing, and brand development.

My role combined technical SEO, digital marketing, content leadership, and website strategy to improve search visibility, strengthen brand authority, increase organic traffic, and support long-term business growth.

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The Challenge

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The company's digital presence required modernization to better support continued growth. Search visibility, domain authority, and organic traffic presented significant opportunities for improvement, while the website required strategic planning for a complete redesign to better represent the Smart Service platform and improve user experience.

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The Solution

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I developed and executed a comprehensive digital marketing strategy focused on long-term organic growth. This included leading SEO initiatives, managing the company blog, directing a team of content writers and a graphic designer, overseeing social media channels, creating email marketing campaigns, coordinating promotional initiatives such as Black Friday campaigns, managing the company scholarship program, and leading the planning of a complete website redesign.

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Marketing & Growth Strategy

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• SEO Strategy & Planning
• Website Audit & Optimization
• Website Redesign Leadership
• Content Strategy
• Editorial Calendar Management
• Team Leadership
• Blog Management
• Technical SEO
• Keyword Research
• Backlink Acquisition Strategy
• Social Media Management
• Email Marketing Campaigns
• Marketing Asset Creation
• Analytics & Performance Reporting
• Cross-Department Collaboration

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Technologies & Tools

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• WordPress
• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• SendGrid
• Adobe Creative Cloud
• Canva
• HTML
• CSS
• Microsoft Office
• ChatGPT

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Key Features

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• Company-wide SEO strategy
• Technical, on-page, and content SEO optimization
• Website redesign planning & coordination
• Blog management & editorial strategy
• Led a team of content writers and a graphic designer
• Social media management
• Email marketing campaigns
• Black Friday promotional campaigns
• Scholarship program management
• Website content & UX optimization
• Marketing analytics & performance reporting

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Results & Impact

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My work at Smart Service helped transform the company's digital marketing strategy into a measurable driver of growth. Through strategic SEO initiatives, content marketing, email campaigns, and ongoing optimization, I increased Domain Authority by 20 points, grew the backlink profile by more than 3 million backlinks, expanded keyword rankings across competitive search terms, and significantly improved organic traffic and online visibility. These efforts also established scalable marketing processes and helped shape the strategy for a complete website redesign.

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