ETS Website

Project Overview

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Engineered Temperature Solutions (ETS) is a commercial and industrial HVAC contractor serving businesses throughout Central Ohio. I led the company's complete digital transformation by designing and developing a modern website from the ground up while implementing a comprehensive SEO, AI Search (GEO), lead generation, and digital marketing strategy to establish a competitive online presence in one of the industry's most competitive markets.

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The Challenge

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Entering the highly competitive commercial HVAC industry required more than just a modern website. The company needed to build credibility, establish search visibility, generate qualified leads, and compete against well-established regional contractors with significantly stronger online authority.

The objective was to create a scalable digital marketing ecosystem capable of generating long-term organic growth while supporting ongoing sales and business development.

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The Solution

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I developed a comprehensive digital strategy centered around a custom-built Wix Studio website supported by advanced SEO, AI Search Optimization (GEO), lead generation automation, and content marketing.

Beyond designing and developing the website, I created a complete content architecture, developed the company's blog strategy, designed thousands of custom graphics and marketing assets, implemented structured data and schema markup, optimized the website for AI-powered search engines, and managed the company's Google Business Profile to strengthen local search performance.

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To support business development, I built AI-assisted workflows that identified highly qualified commercial prospects, filtered and cleaned lead data, and automated targeted email outreach campaigns using Apollo.io and Google Workspace, creating a scalable outbound marketing system.

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Strategy & Execution

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• Digital Strategy & Planning
• Brand Identity & Website Architecture
• UX Planning & Wireframing
• UI & Visual Design
• Custom Website Development
• Responsive Design Optimization
• Technical SEO & Schema Markup
• AI Search Optimization (GEO)
• Content Strategy & Blog Development
• AI Workflow & Lead Automation
• CRM & Email Marketing
• Analytics & Continuous Optimization

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Technologies & Tools

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• Wix Studio
• HTML, CSS & JavaScript (Velo)
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Google Ads
• Google Business Profile
• Apollo.io CRM
• Google Workspace
• SEMrush
• Zapier
• ChatGPT
• Google Gemini
• Microsoft Copilot
• Perplexity AI
• Canva
• Adobe Creative Cloud

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Core Deliverables

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• Fully custom commercial HVAC website
• SEO-first website architecture
• AI Search (GEO) implementation
• Advanced schema markup
• Responsive desktop, tablet & mobile experience
• CMS-powered blog & content hub
• Custom graphics & branded visual assets
• AI-powered lead generation workflows
• CRM-integrated outbound marketing
• Google Business Profile optimization
• Performance monitoring & analytics
• Scalable digital growth ecosystem

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Results & Impact

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Engineered Temperature Solutions evolved from a limited online presence into a highly competitive digital brand within the commercial HVAC industry. Through a combination of modern web design, technical SEO, AI Search (GEO), content marketing, automation, and AI-assisted lead generation, I built a scalable digital ecosystem that significantly improved search visibility, organic traffic, and domain authority while generating highly qualified commercial opportunities. The strategy contributed to securing multiple Fortune 500 clients, strengthened the company's digital authority, and established a long-term marketing foundation designed to support sustained growth across both traditional search engines and emerging AI-powered search platforms.

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